5 Essential Website Features Every Pet Business Needs

Your website is often the first impression potential clients get of your pet business—so it needs to be professional, easy to navigate, and tailored to your audience. Whether you’re a dog trainer, groomer, pet sitter, or daycare provider, a well-structured website can help attract new clients, build trust, and streamline your business operations.

Here are five must-have features every pet business website needs:

1. Clear & Engaging Homepage

Your homepage should instantly communicate who you are, what you do, and why clients should choose you. A strong homepage includes:

•  A welcoming, pet-friendly design with high-quality images

• A clear headline that sums up your services (e.g., “Expert Dog Training for Happy, Well-Behaved Pups”)

• A short introduction to your business and what makes you different

• A call-to-action (CTA) button like “Book a Consultation” or “Get in Touch”

Pro Tip: Keep it simple and client-focused—people should know within seconds what you offer!

2. Easy-to-Find Contact Information

Potential clients need to reach you quickly, so your contact details should be visible across your site. Include:

📞 Your phone number and email

📍 Your service area or business location

📆 A booking form or call scheduling option

📲 Links to your social media

A dedicated ‘Contact’ page with a form for enquiries makes it even easier for clients to get in touch.

3. Services & Pricing Page

Clients want to know exactly what services you offer and how much they cost. Your Services page should be:

• Clearly structured with descriptions of each service

• Transparent about pricing (or at least provide a starting price)

• Visually appealing with real photos of pets you’ve worked with

Bonus Tip: Add FAQs to answer common client questions before they even ask!

4. Client Testimonials & Reviews

Nothing builds trust like real feedback from happy clients. Include:

• Google or Facebook reviews embedded on your site

• Testimonials with photos (with permission)

• Short, powerful quotes like “Our dog’s behaviour has improved so much thanks to [Your Business Name]!”

Having a dedicated Testimonials page or featuring reviews throughout your site adds credibility and encourages bookings.

5. Mobile-Friendly Design

More than 60% of website visits come from mobile devices, so your site needs to look great and function smoothly on all screen sizes. A mobile-friendly site should:

• Load quickly and be easy to navigate

• Have clickable buttons for calls or bookings

• Display text and images properly without zooming

Use Google’s Mobile-Friendly Test to check how well your site performs on different screen sizes!

Final Thoughts

A well-designed website is a powerful tool for growing your pet business. By ensuring your site has these five essential features, you’ll attract more clients, build trust, and make booking your services effortless.

💡 Need help with your pet business website? I specialise in designing beautiful, functional websites tailored to pet professionals. Book a FREE Discovery Call to chat about how we can create the perfect site for your business!