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How to Attract More Clients with SEO: A Guide for Pet Professionals
- chelsiegrieve
- Feb 17
- 3 min read
If you run a pet business, having a website isn’t enough—you need potential clients to actually find it. That’s where SEO (Search Engine Optimisation) comes in. With the right strategies, your website can rank higher on Google, making it easier for pet owners to discover your services.
Whether you’re a dog trainer, walker, groomer, pet sitter, or daycare provider, this guide will walk you through the key SEO tactics to attract more clients to your business.
1. Use the Right Keywords
Keywords are the words and phrases your potential clients type into Google when looking for pet services. Choosing the right ones helps your website appear in relevant searches.
Here’s how to find and use them effectively:
Think like a client – What would pet owners search for? (e.g., “dog trainer in [your city]” or “best pet groomer near me”)
Use tools like Ubersuggest or Google Keyword Planner to find popular search terms
Include keywords naturally in your page titles, headings, and website content
Example: If you’re a dog trainer in Manchester, use phrases like:
• “Professional Dog Training in Manchester – Happy Pups, Happy Owners” (Title)
• “Looking for expert dog training in Manchester? We help dogs of all breeds and ages!” (Homepage)
2. Optimise Your Website for Speed & Mobile
Google prioritises websites that load fast and look great on mobile devices. Since 60%+ of web traffic comes from phones, your website needs to be easy to navigate on smaller screens.
Run a speed test using Google PageSpeed Insights
Compress large images to prevent slow loading times
Make buttons and text mobile-friendly for easy clicking
Pro Tip: If your website loads slowly, visitors will leave within seconds—hurting both your rankings and client conversions!
3. Set Up & Optimise Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most powerful free tools for local SEO. It helps your business appear in Google Search & Google Maps when people look for services in your area.
Claim your profile at Google Business Profile
Fill out every detail (business name, contact info, opening hours, website link)
Encourage reviews – More positive Google reviews = better rankings!
4. Create Helpful Blog Content
A blog isn’t just for sharing updates—it’s a powerful SEO tool that helps your website rank for more search terms. Writing useful, informative content will attract pet owners and position you as an expert.
Popular blog topics for pet businesses:
“How to Stop Your Dog from Pulling on the Lead” (Dog Trainers)
“The Best Shampoo for Dogs with Sensitive Skin” (Groomers)
“How to Prepare Your Pet for a Boarding Stay” (Pet Sitters)
Pro Tip: Blog posts should be 800-1,500 words, include keywords naturally, and offer real value to your audience.
5. Get Backlinks from Trusted Websites
Backlinks are links from other websites to yours, and they tell Google that your site is trustworthy. The more high-quality backlinks you have, the better your rankings.
Here’s how to get them:
Guest post on pet-related blogs or industry websites
List your business in online directories (e.g., Pet Business UK, local business listings)
Collaborate with other pet professionals and ask for links to your site
Example: A dog trainer and a pet groomer could exchange blog mentions, helping both websites rank higher!
Final Thoughts
SEO may seem complex, but small improvements can make a huge difference in how many clients find your website. By using the right keywords, optimising your website, and improving your local SEO, you’ll attract more pet owners and grow your business faster.
💡 Need help with your pet business website’s SEO? I specialise in designing and optimising websites to help pet professionals get more clients online. Let’s chat about how we can boost your website’s visibility!
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