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The Ultimate Marketing Plan for Dog Trainers & Pet Professionals

  • chelsiegrieve
  • Apr 6
  • 2 min read


If you’re a dog trainer or pet professional, you probably started your business because you’re passionate about working with animals — not because you love marketing. But here’s the reality: without a solid marketing plan, you’re missing out on potential clients and income.


Don’t worry — you don’t need to be a marketing expert to grow your business. You just need the right strategy (and a few tools to make your life easier).


 

Step 1: Know Your Ideal Client


Before you start posting on social media or running ads, you need to understand who you’re trying to attract.


Ask yourself:

  • What kind of pet owners do I want to work with?

  • What problems are they facing with their dog?

  • How can my services or digital products solve those problems?


When you know your audience inside and out, your marketing becomes 10x more effective.


 

Step 2: Build Your Online Presence


Your website is your digital storefront. If it’s not optimised, you’re losing potential clients.


  • A professional website that clearly explains your services

  • SEO-friendly content that helps you rank on Google

  • A simple way for clients to book your services


Not sure if your website is working for you? Our Website Audit Service can show you exactly what to improve.


 

Step 3: Create a Content Strategy


Content marketing is one of the most powerful ways to build trust and attract new clients. This includes:

  • Regular social media posts

  • Blogging about common dog training issues

  • Sending helpful email newsletters


Struggling with content ideas? My Marketing Pet Business Planner gives you 12 months for creating content prompts, email ideas, and social media strategies – all designed for pet pros.


 

Step 4: Build an Email List


Social media is great, but you don’t own your followers. Email marketing allows you to stay in direct contact with potential clients and offer valuable tips, promotions, and updates.


Start by creating a lead magnet (like a free puppy training checklist) to encourage people to join your list. Then, nurture those leads with regular, helpful emails.


 

Step 5: Track & Improve Your Results


You can’t improve what you don’t measure. Track:

  • Your website traffic

  • Email open rates

  • Social media engagement

  • Client bookings


With this data, you’ll know exactly what’s working — and where you need to make changes.


 

Final Thoughts


A solid marketing plan doesn’t have to be overwhelming. With the right strategy (and tools like my Marketing Pet Business Planner), you’ll be able to attract more clients, sell more digital products, and build the pet business you’ve always dreamed of.


 
 
 

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